Merchandising | Business Development | Partnerships
Beauty-Obsessed | Avid Traveler | Dog Lover

 

Based in New York City.
Available for Consulting & Advisory Opportunities.

Passionate about retail, wellness and beauty, I partner with CPG brands and retailers to accelerate growth. With over 15 years of experience across Buying, Merchandising, Sales and Business Development, I bring strategic vision, executional excellence, an extensive network of connections, and a deep understanding of the retail landscape.

Having worked in the Australian, Asian, U.K., European and U.S. markets, I have a truly global perspective and a clear understanding of what it takes to build brands that resonate across multiple markets and consumer demographics.

As an innovative thinker and collaborative leader, I pride myself on cultivating authentic relationships and working transparently with all stakeholders to ensure brands, retailers, and my team achieve their goals.

Currently I am a strategic consultant and partner for CPG brands and consumer businesses. Previously I served as Senior Director and Head of Brand Partnerships at IPSY, a marketing powerhouse and the worlds largest beauty subscription company. Prior to that, I honed my skills on the Buying and Merchandising teams at Ralph Lauren, COS, and David Jones Australia.

Consulting & Advisory Opportunities.

  • Go-To-Market Strategy & Materials

  • Retail Expansion, Distribution & Partnerships

  • Contract Negotiation

  • International Strategy & Expansion

  • Advisory & High-level Strategy

  • Plus more

Your brand.
My playbook, network, and expertise.

With my relationships, market insight, and proven strategies, I’ll help scale your brand with speed, efficiency, and impact.

And we’ll make it fun.

I was born and raised in Bondi in Sydney, Australia. I moved to London to broaden my horizons and advance my career, before settling in New York City and calling Brooklyn home.

When I’m not working, you can find me exploring new destinations or volunteering as a Dog Care Mentor at Best Friends Animal Society.